Creative Direction and Design.

Stone Island Shadow Project Autumn Winter ‘022 Chapter 2 continues to deepen functionality and needs related to the different needs of the seasons.

The Fall Winter ‘022 ‘023 season is a celebration of truthfulness. A truth that lies within values of tradition but is equally found in an uncompromising willingness to innovate and to venture into unchartered territories.

Driven by a lust for the great outdoors and powered by a spirit of camaraderie, the quest is for uninhibited authenticity within the context of modern urbanism.

This honest approach is reflected in the seasonal materials: unpretentious, rough, industrial but without compromise in functionality, warmth and comfort.

From the vantage point of quasi-folkoristic tradition this season explores the transmutation of the classic menswear silhouettes and materials into a contemporary wardrobe. From genuine wool to 4-layer membranes, from loden-felt to non-wovens, from crochet motifs to technical embellishment, from aran-knit to hypermodern signage.

Re-codified modern archetypes with spacious volumes and tailored fits are created with the highest attention to detail leading to a considered head-to-toe look.

Grounded in neutral shades to emphasise the haptics of the materials, a dedicated colour space per each chapter was explored. While studying shades of greens, stretching from vivid emerald, golden moss to petrol in the first delivery, the second chapter transitions into a spectrum of reds from signal notes, rustic orange and warm berry.

This season sees the introduction of Scottish artist Al White aka DJ CRUD as key collaborator. In partnership with Johanna Schneider, Al White did exclusively create artworks, inspired by the seasonal narrative, which were then translated into multi-dimensional all over patterns, embroideries, placed graphics and jacquards.

This seasonal art-direction presents an extra layer of narrative that further deepens the dialogue between man and machine. Coordinates in abstract low-tech cartography signify our presence underneath digital surveillance, but high-technology is constantly outsmarted by ancient methods of navigation.

As natural forms become mechanical devices the lines

Photography: Ken-Tonio Yamamoto

Creative Direction and Design.

Stone Island Shadow Project Autumn Winter ‘022 Chapter 1 continues to deepen functionality and needs related to the different needs of the seasons.

The Fall Winter ‘022 ‘023 season is a celebration of truthfulness. A truth that lies within values of tradition but is equally found in an uncompromising willingness to innovate and to venture into unchartered territories.

Driven by a lust for the great outdoors and powered by a spirit of camaraderie, the quest is for uninhibited authenticity within the context of modern urbanism.

This honest approach is reflected in the seasonal materials: unpretentious, rough, industrial but without compromise in functionality, warmth and comfort.

From the vantage point of quasi-folkoristic tradition this season explores the transmutation of the classic menswear silhouettes and materials into a contemporary wardrobe. From genuine wool to 4-layer membranes, from loden-felt to non-wovens, from crochet motifs to technical embellishment, from aran-knit to hypermodern signage.

Re-codified modern archetypes with spacious volumes and tailored fits are created with the highest attention to detail leading to a considered head-to-toe look.

Grounded in neutral shades to emphasise the haptics of the materials, a dedicated colour space per each chapter was explored. While studying shades of greens, stretching from vivid emerald, golden moss to petrol in the first delivery, the second chapter transitions into a spectrum of reds from signal notes, rustic orange and warm berry.

This season sees the introduction of Scottish artist Al White aka DJ CRUD as key collaborator. In partnership with Johanna Schneider, Al White did exclusively create artworks, inspired by the seasonal narrative, which were then translated into multi-dimensional all over patterns, embroideries, placed graphics and jacquards.

This seasonal art-direction presents an extra layer of narrative that further deepens the dialogue between man and machine. Coordinates in abstract low-tech cartography signify our presence underneath digital surveillance, but high-technology is constantly outsmarted by ancient methods of navigation.

As natural forms become mechanical devices the lines

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Creative Direction and Design.

The Prototype Research Series are native limited editions. They feature garments in fabrics and/or treatments born from research and experimentation processes that have not yet been industrialized.

SERIES 06_DÉVORÉ WITH KEVLAR® CORE: Short fishtail Parka in Dévoré With Kevlar® Core, a fabric resulting from the close collaboration between the Kevlar® consumer brand R&D team and the Stone Island research and experimentation department.

Kevlar® fiber has a unique combination of: high strength, high toughness and thermal stability.

The use of “stretch broken” technology, combined with high-precision Kevlar® filament, is the only technology that creates an extraordinarily fine yarn, which allows it to be covered in cotton. The engineered use of the dévoré printing technique disintegrates the cotton yarn, creating an all-over pattern that reveals the Kevlar® core with its characteristically yellow color. The unveiled yarns create a sort of light technical lace. The resin treatment adds texture to the lightweight, but strong fabric.

Creative Direction and Design.

Stone Island Shadow project Spring Summer ‘022 continues to investigate menswear archetypes, fit, material research and detail-oriented design.

The collection takes the renewed conceptuality of the collection inaugurated in 2021 to a new level, creating 2 different chapters specifically to address the needs of function and use.

Both Chapters are en extensive exploration of natural high-performing materials blended with man-made materials to serve as protection and create shapes.

Chapter 2 addresses the warm to hot season, announcing exploration and escape, the research on cooling down is featured in relaxed fit’s, a sense of summer daze ‘roundedness’ paired with a sense of escapism.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Creative Direction and Design.

Stone Island Shadow project Spring Summer ‘022 continues to investigate menswear archetypes, fit, material research and detail-oriented design.

The collection takes the renewed conceptuality of the collection inaugurated in 2021 to a new level, creating 2 different chapters specifically to address the needs of function and use.

Both Chapters are en extensive exploration of natural high-performing materials blended with man-made materials to serve as protection and create shapes.

Chapter 1 addresses the needs of the transitional season to fully equip the wearer for city life, but with an ‘at ease’ and relaxed look and feel.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Creative Direction and Design.

Stone Island Shadow Project pursues the ongoing mission of evolving the conception of contemporary menswear.

In responding to the present and anticipating future world scenarios, the evolution of Stone Island Shadow Project wants to serve the wearer.

The two collection Chapters are deliberate product curations to support two seasons, and are engineered by function and material research to serve through the transition from a hot to a cold climate.

The Chapters also allow the exploration of colors point of views within head to toe looks; by developing shades of color, as a refined approach to emphasize the idea of an authentic wardrobe.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Creative Direction and Design.

Stone Island Shadow Project pursues the ongoing mission of evolving the conception of contemporary menswear.

In responding to the present and anticipating future world scenarios, the evolution of Stone Island Shadow Project wants to serve the wearer.

The two collection Chapters are deliberate product curations to support two seasons, and are engineered by function and material research to serve through the transition from a hot to a cold climate.

The Chapters also allow the exploration of colors point of views within head to toe looks; by developing shades of color, as a refined approach to emphasize the idea of an authentic wardrobe.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Design Direction Nike Tech Pack Women’s.

The Nike Tech Pack Spring 2019 represents a new era of innovation for Her. This season the Tech Pack approaches her needs from a holistic point of view and includes all silhouettes and innovations from Running, Training and Sportswear. Organic Tech describes the departure from man made innovation informed by data to embedded innovations with a human touch and soul. The collection includes her must have key silhouettes from performance, recovery and style with thoughtful solutions and sophisticated feminine silhouettes. Her expectation towards the performance, feel, expression and not lastly sustainability were all respected and dictated the selection of materials, silhouettes and style.

Design direction Nike Tech Pack Women’s.

This seasons Tech Pack for women’s explores the iconic attributes in sports, style and innovation through a different lens. Taking the learning of Tech Pack’s past innovations in fabric and style, we have reset and developed the material palette for her to serve with comfort, protection and texture. Hybrid materials from woven to knit are blended into her wardrobe all the way from her first layer to her shell layer to withstand the seasonal weather demands. We have reset the architecture of the pieces by developing new exaggerated shapes and silhouettes to offer her expressive style while staying true to the minimalist Tech Pack language. Thoughtful finishes and solutions on the garment are specifically made for Her.

Design direction Nike NSW Pack Women’s.

A progressive new collection that celebrates the culture of sports. Featuring dynamic graphics, textiles and silhouettes that reference both heritage details and contemporary design, the collection distorts the boundaries of sport to deliver a new language of creative self-expression.

Photography Hypebae special: Charlie Engman featuring Model: Jane Moseley

Global campaign Nike Air VaporMax x Acronym

Starring: Errolson Hugh and John Mayer

Photography/Video Director: Carlos Serrao; Production and Creative Direction: Johanna F. Schneider; Creative and Art Direction: Danny Demers; Styling: Meg Cuna; Music: James Ginzburg; Motion Graphics: Ash Thorp

Nike ACG Women’s designed by Johanna F. Schneider.

The premise for all-conditions gear is naturally cynical: expect the worst seasonal situation so wearers forget their need of the garment entirely. It might come as a surprise, then, that a key element for the NikeLab ACG summer 2018 collection is one you typically associate with cooler weather: Gore-Tex.

“This season, we discussed trying to finesse more of a modular system for men and women. What are our expectations toward summer apparel, in terms of adaptability and modularity?” says Johanna F. Schneider.

Nike ACG Women’s designed by Johanna F. Schneider.

“My ultimate expectation for ACG garments is to provide the highest and best support in everyday situations.”

Weather conditions (particularly temperature change) and durability are a given. Protection against the elements, whether outdoors or built, is essential. However, Johanna F. Schneider also believes that the distinction of ACG comes from a more abstract version of protection — that which comes from perception.

NIKE Air VaporMax Flyknit by Johanna F. Schneider.

“What I love about the Air VaporMax is that from a visual standpoint, it contains the purest form of two key Nike innovations: Nike Flyknit and Nike Air. Both technologies are revealed in this shoe in an intuitive, simple and beautiful way.”

NikeLab x Johanna F. Schneider Women’s Training Collection: Modularity for the Body in Motion.

Inspired by the architecture of the human body, designer Johanna F. Schneider returned this season with a series of adaptable performance pieces.

Photography global campaign: Benjamin Lennox

NikeLab x Johanna F. Schneider Women’s Training Collection: Modularity for the Body in Motion.

Berlin-based designer Johanna F. Schneider returned this season with a new NikeLab x JFS Women’s Training collection. Designed to be 100 percent modular, the summer collection is perfectly suited for training during the warmer months, allowing wearers to add or remove layers before, during and after training to keep the body cool and comfortable. 

Photography global campaign: Jacob Sutton

NikeLab x Johanna F. Schneider Women’s Training Collection: Modularity for the Body in Motion.

Innovating for the female body in motion is the foundation of the Nike Women design ethos. Partnering with Berlin-based designer Johanna F. Schneider, Nike brings a new aesthetic to women’s training through a modular capsule collection designed for ultimate versatility.   

NikeLab x JFS collection features outfits that build, layer by layer for different stages of a workout, including the transitional periods of warm-up and cool-down. Based on the wearer’s activity, the garments are designed to be fully adaptable, changing volume and position on the body for different stages of use.

Photography global campaign: Jacob Sutton

Film director global campaign: Ken-Tonio Yamamoto

Photography iD Magazine special: Nick Dorey

Footwear design and concept under Errolson Hugh for ACRONYM.

Photogaphy: iD magazine special on Nike x Acronym shot by Olivia Rosegarden

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Film Direction: Ken-Tonio Yamamoto

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Nick Griffiths; Styling: Simon Foxton

Men’s apparel, footwear and material design under Errolson Hugh for Stone Island Shadow Project.

Photography: Ken-Tonio Yamamoto

Design and concept under Errolson Hugh for Herno.

Herno Laminar, Sartorial Engineering. Developed and Designed with the heritage and expertise from Herno infused by insights from innovative design by Errolson Hugh and Johanna F. Schneider. Sophisticated silhouettes for men and women that withstand the weather conditions in the mountains and in urban environment utilising GoreTex technology and thoughtful design solutions.

Men’s apparel design under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Men’s apparel design under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Men’s apparel design under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Men’s and women’s apparel design under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Collaboration bag design and development under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Men’s and Women’s apparel design under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Women’s apparel design and development under Errolson Hugh.

Photography: Ken-Tonio Yamamoto

Film Direction: Ken-Tonio Yamamoto

Men’s apparel design under Errolson Hugh.

Photography: Lena C. Emery

Design assistance, Men’s and Women’s ready to wear collection.

Photography: Maximilian von Gumppenberg und Patrick Bienert; Styling: Jodie Barnes; Model: Luca Gadjus

Design assistance, Men’s and Women’s ready to wear collection.

Photography: Maximilian von Gumppenberg und Patrick Bienert; Styling: Jodie Barnes

Design assistance, Men’s and Women’s ready to wear collection.

Photography: Fergus Padel; Styling: Jodie Barnes

Design assistance, Men’s and Women’s ready to wear collection.